Egyptian actress Salma Abu Deif Featured She is among the faces of the new Loewe campaign launched earlier this week, marking the 180th anniversary of the Spanish luxury house, joining a group of international figures chosen to represent the brand’s legacy of craftsmanship.
Photographed by New York-based artist Talia Chetrit, Anniversary campaign It brings together actors, musicians, and artists from around the world, including Julia Garner, Kara Way, Sissy Spacek, and Kara Walker.
These images accompany a broader celebration of Loewe’s history, which dates back to 1846 when the brand was founded as a leathermaking collective in Madrid.
Abu Deif’s appearance in the campaign places Egyptian talent at the center of one of the most important luxury fashion anniversary projects this year, reflecting the increasing visibility of Arab figures in the global industry.
In the Loewe campaign, the actress appears in pieces that highlight the brand’s leather heritage, including the Amazona 180 bag, a special edition created to celebrate the anniversary.
While Middle Eastern models, actors and creatives are becoming an increasingly present on international runways and red carpets, appearing in major campaigns for heritage brands is still relatively rare.
Tara Emad, one of the most famous models in Egypt Partnerships The appearances were associated with international luxury brands and fashion week circles, especially the international luxury house Chanel.
