Branding

The New Branding Challenge Facing FIFA 2026 and LA28

by

Multi-country hosting, social media, and political polarization are forcing global sporting events to rethink how national identity is expressed visually. Photo by David Ramos/FIFA via Getty Images Growing up in Canada, there was a travel tip you heard before almost any trip abroad: Sew a maple leaf flag onto your backpack. It was a way … Read more

Naomi Osaka Gives Her Verdict On Ben Shelton and João Fonseca’s Personal Branding With Playful ‘Grandma’ Quip

by

Naomi Osaka clearly sees the cultural shift in tennis. She just does not see herself at the center of it anymore. In a recent interview with Hypebeast, the four-time Grand Slam champion reflected on how tournaments have transformed into full-scale cultural events, where style, branding, and identity carry as much weight as trophies. Asked whether … Read more