Bespoke, not boutique: How New Balance is breaking sportswear’s oligopoly
This summer, FourFourTwo spent time at the Boston headquarters of American footwear and sporting apparel giant New Balance. When you think of New Balance, your mind likely conjures an image of stylish trainers – a sight becoming increasingly ubiquitous across the United Kingdom. But as FFT discovered, the brand is about so much more than … Read more