Why Livestreaming Is Reshaping the Creator Economy
Brands are rethinking creator partnerships, as live streaming offers something traditional digital advertising can’t: real-time authenticity and measurable engagement. Photo by Viktoria Sirakova/Getty Images Jimmy Donaldson, the North Carolina native known to most of the world as “MrBeast,” represents the pinnacle of success in the creator economy, having turned his YouTube following into a global … Read more