Egypt as a Global Operations Hub: How It Got Here, and a Framework for Where It Goes Next
In 2003, a newly established subsidiary of Telecom Egypt called Xceed began its first contact center operations in Cairo, handling customer-facing communications for global companies. Its early contracts were straightforward: inbound voice support, handled in Arabic, English, and French. At the time, India, China, and Malaysia dominated the global outsourcing conversation, with Egypt not even … Read more