There is a tendency in Egyptian real estate to describe things in the superlative form. Every development is a milestone. Every master plan is a visionary. vertebral columnthe upcoming urban corridor of Talaat Moustafa Group in the heart of My cityadvocates this kind of language, but the details behind it are specific enough to warrant … Read more
Communications design has helped normalize the idea that private ambition is vision and that public infrastructure is expendable. Designers have the tools and responsibility to change this narrative. NASA/Michael DeMoker Right now, we’re watching something rare unfold in real time: a true public launch. NASA’s Artemis II program— a government-funded flyby mission that paves the … Read more
The East Cairo area has become one of the most important land areas in Egypt’s modern history. Over the past three decades, what was once a quietly desert frontier has transformed into the country’s most ambitious urban frontier, becoming home to new cities, new roads, a new capital, and, increasingly, a new way of thinking … Read more