Not to go all ‘breaking news’ on you, but a major new beauty collab was just announced. H&M (the internet’s favorite affordable fashion brand) is collaborating with E.l.f Cosmetics (the internet’s favorite affordable beauty brand) to create a fragrance collection. I’ll be the first to admit that I didn’t see this coming, but it makes … Read more
In just three years, Hailey Bieber has transformed from beauty brand founder to certified beauty mogul, with her brand Rhode—known for its peptide-packed lip treatments, dewy skin serums, and moisturizers—being acquired by E.l.f. Beauty for a staggering billion dollars. “We can’t wait to bring Rhode to more faces, places, and spaces. From day one, my … Read more
New York — Rhode Beauty Beauty’s brand was sold to Hailey Bieber to Budget Makeup Powerhouse Elf Beauty for a billion dollars on Wednesday. It is the largest acquisition of Elf so far, with a $ 355 million purchase of the Naturium Blood Care brand in 2023. Bieber’s Brand was founded in 2022, which achieved … Read more