Shop the best curl cream, face mask, and more with Oprah Daily’s Beauty O-wards

As a participant in many affiliate programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Oprah Daily’s Beauty O-wards for 2025 have been announced, and skincare, makeup, and haircare fans everywhere will love the products that earned a spot on the list.

Editors at Oprah Daily have spent a year testing these products, telling ABC News with unwavering confidence that everything you see here is “worth your time — and your hard-earned money.”

From the collagen-stimulating Medicube Overnight Mask to the Alpyn Super Sculpt Serum that instantly tightens the skin on your neck and face, these products are sure to become staples in your beauty routine.

Best curl cream

This curl cream smoothes and repairs damage as it defines curls without any extra crunch, and provides up to 450 degrees of thermal protection. It also smells delicious thanks to the notes of kumquat, peony and tonka bean.

Best night mask

This mask is easy to use, won’t rub off on your pillow, and is lightweight for comfortable use throughout the night leaving you looking fresh, radiant and plump in the morning.

Best lightweight moisturizer

If you hate thick creams and prefer a lightweight moisturizer, this feels like a refreshing facial water drink without the greasy, sticky feel.

Best neck serum

This gel serum is designed to help visibly lift and tighten the appearance of wrinkles and sagging skin. It is supposed to provide a tightening effect and improve overall flexibility.

Best flosser

The sonic vibrations allow the flosser to get deeper between the teeth and provide a much faster and stronger floss than traditional methods.

Best LED Mask

With red light to target dullness and wrinkles and blue light to treat acne, this Shark Beauty mask is a great way to save time for self-care. It is also FDA-approved and has built-in cooling pads for eye area demineralization.

Glamentic

Of all the push-on nails available today, the Opera team has found that these nails stay on longer than any other and offer a wide range of styles, shapes, colors and designs to suit everyone’s style.

Best eyebrow pencil

This pencil offers good grip for precise application, a spoolie to blend and tame hair, and comes in five colors to best suit your hair, including one for red hair.

Best exfoliant

These convenient toner-soaked pads clean out dirty pores, gently exfoliate, soothe skin and boost radiance without harsh physical exfoliation that can irritate the face.

The best vitamin C serum

This vitamin C serum is lightweight, non-greasy and helps brighten skin while protecting against environmental hazards that contribute to premature aging.

Best shampoo and conditioner in terms of volume

The Jennifer Aniston-owned haircare brand offers a solution to flat, lifeless strands and contains pea peptides, bamboo essence, amaranth peptides and bond builders to help add volume and strengthen hair without buildup.

Best hair growth serum

This hair growth serum has won numerous awards for its ability to help regrow thinning strands, including those lost or thinning due to menopause or after pregnancy. It is a fast-absorbing formula and can help soothe the scalp.

The best hair and body fragrance

In addition to smelling great, this mist is healthy and moisturizing for your skin and hair.

New and tangible

Medicube has its own Holiday 2025 collection, which includes the Overnight Glow-Up Trio, the Essentials Holiday Kit and the Booster Pro Holiday Edition.

This month, BÉIS and Rare Beauty launched a limited-edition beauty accessories collection inspired by the Rare Beauty Worth blush shade. The set includes a blush bag, makeup brush bag, and large cosmetic bag. They’ve since sold out, but you can join the waitlist and shop similar styles online now.

More beauty products on sale now

Check out Amazon’s Daily Deals for discounts on some of your favorite beauty brands like Dr. Althea, Shark, and Medicube.

Nordstrom early black friday

Get up to 60% off new sales at Nordstrom, including beauty products from brands like NARS, Anastasia Beverly Hills, Lancme, and more.

* By clicking on the highlighted links, visitors will leave Localish.com and will be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we share our personal opinions about these products with you, Localish does not endorse these products. has not performed product safety testing on any of these products, does not manufacture, sell or distribute, and makes no representations regarding the safety or quality of these products. Prices and availability are subject to change from the date of publication.