Almost eight years ago, in 2018, the International Committee of the Red Cross (ICRC) launched the “Hope” campaign to raise awareness about attacks on hospitals and health-care workers in armed conflicts, ending with the powerful message that even hope in Palestine is struggling to survive. Although it was released years ago, the campaign recently resurfaced and spread online amid renewed violence against Palestinians in Gaza. At the heart of the campaign is a short film produced by the Spanish agency Sra. Rushmore and Blur Films Madrid. In the nearly two-minute film, a father runs through a war-torn area with his young daughter, Raya, who is badly injured and bleeding from her stomach. He tries to calm her down and urges her to stay awake until they get to the hospital. When they arrived, the hospital was bombed. The film ends with a stark message: “No hospitals. No hope.” It carries a plea: Health care is #NotAGoal. The film, which won the Grand Prix at the Film Craft Lions at Cannes Lions in 2018, highlights an everyday reality in many conflict zones. Attacks on healthcare workers and facilities are common, leaving…
