Amol Avasare on Anthropic’s $19B Revenue Surge and Open Culture

Amol Avasari, Head of Growth at Anthropic, explains in detail how research focus and transparency determine a company’s success. Photo by Jonathan Ra/Noor Photo via Getty Images

Amol Avasare, Anthropic’s head of growth, got his job through a cold email in 2024 to Mike Krieger, Anthropic’s chief product officer, best known for co-founding Instagram. When Avasare first joined the company, sales were in the hundreds of millions. Annual revenue reached nearly $1 billion by the end of the year, then rose to $9 billion in 2025, and now stands at about $19 billion. Avasare currently leads a team of approximately 40 people

Avasare, who currently leads a team of about 40 people, credits Anthropic’s rapid rise to its strength in research, early focus areas and a uniquely open company culture. “I haven’t met a single person who was logged out. “Everyone is putting everything they have on the table,” he said in an episode of the technology program. lenny podcast, Hosted by Lenny Rachitsky, released yesterday (April 5).

Originally from Australia, Avasare joins Anthropic after leading growth at fintech company Mercury and education platform MasterClass. He also co-founded Ensue, an AI-powered mental health tool.

His career path was not without difficulties. In 2022, Avasari suffered a traumatic brain injury during a Muay Thai sparring session, forcing him out of action for nine months. He said that the injury has not completely healed, and symptoms such as dizziness and headaches persist. He manages it through regular breaks at Anthropic’s San Francisco office, which has a meditation room for employees.

This balance is critical to the demanding work Avasare oversees, which ranges from acquisitions, user activation, product launches, monetization, and more. Avasari said roughly 30 percent of his team’s efforts are “more core growth work.” The remaining 70% addresses what Anthropic internally calls “success disasters,” referring to the challenges that come with rapid scale.

“Delayed move” feature.

Anthropic has excelled in AI tools and enterprise programming, areas that have helped set it apart from more consumer-focused competitors like OpenAI. This focus was partly circumstantial, Avasari explained, given Anthropic’s small size and later arrival on the AI ​​scene.

“We didn’t have the free cash flow or Meta or Google distribution, and we didn’t have the leadership advantage that OpenAI provides,” he said. “You just have to choose a very narrow focus — even for a very generalizable technique — to maximize your chances of escaping speed.”

Another driver of growth is Anthropic’s company culture, which Avasari calls a “secret sauce” that “no one else will be able to replicate.” The startup’s mission-driven philosophy of building safe AI systems that benefit humanity has been a priority since co-founders and siblings Dario and Daniela Amodei launched the company in 2021 with a group of former OpenAI employees.

Human culture is not only driven but radically open. Transparency is built into daily workflow, such as internal Slack feeds called “notebooks,” where employees publicly jot down ideas and updates related to AI and company operations. This openness extends to the leadership level. Avasare recalls the moment an employee directly challenged CEO Dario Amodei on Slack after he disagreed with a comment he made during an all-hands meeting.

“This kind of thing, where it’s encouraged to go to leadership and disagree with them, challenge them publicly — I think that just creates a level of trust,” Avasari said. “We have this very deep sense of togetherness.”

The CEO behind Anthropic's revenue increase reveals


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