Fifa and Infantino wanted to create a commercial subsidiary to run its main events, including its World Cups, with external investors able to buy stakes in it.
It said it would “invite third parties to make minority, non-controlling investments” in a new subsidiary – Fifa Forward Enterprise (FFE).
Infantino set a deadline of 19 September for football federations to accept his plans if they wanted to access an initial $20m (£15m).
A 25-page document created by investment bank JP Morgan laid out how Fifa’s tournaments would expand to hit an estimated increased payout of 24m euros (£20.5m) per member association in the 2035-2039 cycle.
It mentioned “new business initiatives” and “attracting top talent with incentive-driven compensation”.
The World Cup is described in it as the “most widely viewed” sporting event but Fifa, by contrast, is said to be “under-monetised”.
There was no mention in the document of the women’s game.
Fifa said Thrive Eternal was expected to lead the proposed investor group for FFE.
Thrive is an American venture capital firm founded by Joshua Kushner – the brother of US President Donald Trump’s son-in-law Jared.
Trump – addressing the proposals for the first time on Friday – said he had not spoken to Infantino about the plans.
The two have developed a close relationship since Trump assumed office for a second time in 2025.